About Cardinal Sports PR and Media

Cardinal Sports PR and Media is run by freelance sports journalist Craig Llewellyn, a product of the School of Public Relations at Leeds Metropolitan University and all-round sports enthusiast. A former hockey international, Craig has since developed interests and experience across the sporting spectrum, including a spell as editor at successful motorsport website Crash.net, contributor to the prestigious Autocourse yearbook and PR officer to teams and individuals in a variety of arenas, specialising in those at grassroots level.

While not directly clients, Craig’s experience has also provided the opportunity to work with a number of motorsport’s biggest names, including Stirling Moss, David Brabham, Katherine Legge, Mark Blundell and Takuma Sato and interview many more, such as F1 stars past and present Lewis Hamilton, Sebastian Vettel, Nick Heidfeld, Timo Glock, Heikki Kovalainen, Nico Rosberg, Nigel Mansell, Mika Hakkinen, Riccardo Patrese, Johnny Herbert and Anthony Davidson, and others including Indycar’s Paul Tracy and Will Power, and sportscar aces Tom Kristensen and Simon Pagenaud.

Clients past and present include:


  • Matthew Parry
  • Ben Barker
  • James Winslow
  • CARS
  • Fluid Motorsport
  • Crash Media Group/Crash.net
  • Icon Publishing/Autocourse
  • James & Harry Williams
  • Dafydd Iles
  • Llandow Kart Club
  • Dillon Battistini
  • Darren Malkin
  • Chequered Flag magazine
  • F1 Sport magazine
  • Words & Pictures

Other Sports

  • Penarth Hockey Club
  • Welsh Schools Golf Association

Other Clients

  • Bryn Hafren Comprehensive School